REI.NE
Project
Year
2016
Category
Brand Identity
Brand identity for REI.NE, fashion brand based in Jakarta, Indonesia. They initiated a rebrand in an effort to align themselves with their target audience.
Description
REI.NE:
Reinventing Power and Elegance
REI.NE requested a rebrand to better align with their target audience: fashion-loving women. The issue: their previous logo had a more masculine feel, which was not in line with this demographic.
'Reine,' which means queen, embodies qualities of poise, elegance, and power. The logo takes inspiration from a crown, evolving into a delicate, feminine flower. Meanwhile, the logotype maintains a strong and sturdy structure, creating a harmonious blend of elegance and power.
Few shots of REI.NE’s new brand guidelines
Primary logo and application sizes
Color palette and typography